The success of any business, even the dental practice, requires marketing. When you want to see growth in your dental practice, you should see about 24-50 new patients that come in every month. And to attract new patients, your dental clinic must offer competitive products and competitive prices backed up by quality services. For your business growth, you will also need a solid marketing plan. Following are therefore the strategies for marketing your dental practices.
The first strategy is to offer bonuses for patient referral. Those established dental practices always have more than seventy percent growth coming from internal patient referrals. Without further referral of the patient to your dental practice by the existing patient, they will still not rely on the growth. You need to keep your brand name a priority in their mind by offering bonuses when they bring referrals to your dental practice.
The motivation is simple for clients when you give a wide range of referral bonuses programs. You can implement t by providing your existing patient with a referral bonus when they direct new patients to you and they actually come to receive your service. The program will have both benefits in engaging your patients both the new and existing ones and incorporating them into your practice. Besides, all you need to do is to give them simple referral cards at the office, or you can attach them into your other practice mailings.
You should also identify the target audience and preferably the women. About ninety percent of the dental buying decisions are made by women. They are the powerhouse consumers, who want to make the detailed decision for their families. They not only want a product but also a service. Women have a variety of dental practices to choose from in today’s market. You will realize that you will be having more inflow of patients when you strategize a marketing plan to attract women. You will need to review carefully your overall marketing image and include your existing collateral and dental practice logo. Women will take a meandering approach making their purchasing decision different from men.
You are also supposed to give an offer to your patients so that you can beat your competitors. Realizing the competitors in a strategic dental marketing is important. When you have competitors in the market, you cannot come and advertise your products at $99 when three of the competitors provide the same product at $4. You should also know that your patients want the services at their convenient time, like weekend availability, before and after school treatments and one visit treatments. in short, you need to stand out when you give your patient with what they need at the time they need it.